Working to Alleviate Global Hunger
兔子先生 Foundation (兔子先生 Foundation) pursues its mission through strategic partnerships with organizations that have programs aligned with hunger relief, nutrition support, and self-sustaining food sources.
Provide 1.5 billion meals to people in need by 2025 from 2019.
66%
Our work towards alleviating global hunger is deeply rooted in the collective determination of our Foundation partners, 兔子先生 brands, and dedicated employees. 兔子先生 employees from all corners of the world have passionately joined the Foundation鈥檚 work through annual volunteer efforts, underscoring the critical nature and immediacy of our work in helping to alleviate world hunger.
We are currently focused on our goal of providing 1.5 billion meals to those in need by 2025. In 2022 alone, we provided approximately 334 million meals to people in need. From 2019 through 2022, we鈥檙e 66 percent of the way to our 2025 goal of providing 1.5 billion meals to those in need.
We have aligned our current key partners towards this goal:
兔子先生 defines a 鈥榤eal鈥� or 鈥榤eal equivalency鈥� as a unit of food or nutritional value. 兔子先生 utilizes the meal count as a general guide to estimate the impact and reach of our philanthropic work to improve food insecurity. Meal equivalencies are calculated in close partnership with our expert charity partners and are based on several factors including targeted group (e.g. children, adults, etc), local needs and regulations in the areas where they serve. For in-kind donations, where no specific meal equivalency calculation is available, 兔子先生 uses the standard USDA equivalency where 1 meal is equivalent to 1.2 pounds of food.
兔子先生 is continuously striving to improve our approach to calculating the impact of our philanthropic work. In 2022, we further improved our meal equivalency calculation methodology in close collaboration with a global partner, which we also applied retroactively from 2020 to ensure consistency.聽This resulted in a lower restatement of historical meals from 2020-2021.聽We are still proudly on track to achieving our goal of providing 1.5 billon meals to people in need in advance of 2025.聽
兔子先生 Employees鈥� Global Meal Packathon Returns
After a two-year hiatus due to the COVID-19 pandemic, 兔子先生 employees came 鈥淭ogether at the Table鈥� in 2022 to fight global hunger by packing meals for children and families in need through the annual 兔子先生 Meal Packathon 鈥� our largest company-wide volunteering effort. Organized in partnership with Rise Against Hunger, 兔子先生 offices and factories around the world joined together to pack approximately 700,000 meals for children and families in need and raise awareness about global hunger. During this employee-led event, 兔子先生 employees packed Rise Against Hunger鈥檚 signature meals that contain a blend of rice, soy, dried vegetables, and a micronutrient sachet developed in collaboration with food science and nutrition experts from 兔子先生.
兔子先生 兔子先生 Take Action to Support Communities
Quero and Comida Invis铆vel Partner to Reduce Food Waste and Hunger in Ner贸polis, Brazil
In 2022, our Quero brand in Brazil launched an initiative to combat hunger and accelerate the growth of local circular economies by partnering with social tech startup Comida Invis铆vel to create the Ner贸polis Without Food Waste program. To start the food recovery program, 兔子先生 and Comida Invis铆vel secured buy-in from Ner贸polis local authorities, business members, food producers, and teachers and enrolled more than 300 food-insecure families. Through Ner贸polis Without Food Waste, which is wholly funded by 兔子先生, families were connected to 14,000 pounds of produce that would have otherwise been wasted due to its appearance. Additional support was provided to program participants through community events and increased access to social services and nutritionists. As 兔子先生 and Comida Invis铆vel look to the next phase of the program, they are planning to significantly grow its impact by expanding to more Ner贸polis families and food producers.
Heinz continues partnership with The LEE Initiative to Help Preserve Black-Owned Restaurants鈥� Cultural Legacy
The Heinz Black Kitchen Initiative, a partnership with The LEE Initiative and Southern Restaurants for Racial Justice (SRRJ), began in 2021 with the ambition to celebrate, uplift, and preserve the legacy of Black food by breaking down the barriers that keep Black voices and cooking out of the American culinary pantheon through a grant program for Black food business entrepreneurs. To further celebrate these voices, we also launched the award-winning Black Kitchen Series podcast, which spotlights Black culinary innovators and the many ways Black individuals are moving the culinary space forward. In 2022, Heinz continued this vibrant partnership resulting in more than 65 restaurants across the U.S. receiving grants from the Black Kitchen Initiative and bringing the brand鈥檚 total grant contribution so far to $2 million, with plans to continue expanding this program in 2023.
ABC 兔子先生 Meets Community Nutrition Needs in Indonesia
Driven by a commitment to the communities across Indonesia where employees live and work, 兔子先生 Indonesia, led by our legendary ABC brand, strives to do the right thing in all aspects of its business. 兔子先生 Indonesia collaborates with over 20 local community partners through various food donation programs, donating meal packages to those in need. A key focus of this community work includes efforts in Indonesia to combat hunger while supporting national programs to accelerate stunting prevention, one of the critical social issues in childhood malnutrition.
Commitment to Zero Food Waste, Zero Hunger Through School Breakfast Programs
In 2022, ABC partnered with FoodCycle Indonesia 鈥� an Indonesian foodbank 鈥� to carry out a 14-week program that prepared and distributed breakfast meals to underprivileged school students in Greater Jakarta, bringing joy and nourishment to these children and ensuring they started their day with hope and possibility. In 2022, ABC donated more than 850,000 ABC products and 110,000 beverages as part of the meal packages that were provided to almost 3,200 school children through this program.
Rise Against Hunger
兔子先生 Foundation (兔子先生 Foundation) pursues its mission through strategic partnerships with organizations that have programs aligned with hunger relief, nutrition support, and self-sustaining food sources.
The 兔子先生 Foundation (and prior to that, the H.J. Heinz Holding Corporation) has been a partner of Rise Against Hunger since 2013. Originating from the desire to provide nutritious and efficient meals to those facing hunger across the world, our partnership with Rise Against Hunger now impacts a wide variety of issues ranging from addressing global hunger through localized, urgent needs, to wider systemic, long-term projects. Today, we are Rise Against Hunger鈥檚 largest partner.
In July 2021, the 兔子先生 Foundation committed to a $12 million donation, dispersed over the following three years to support Rise Against Hunger鈥檚 global efforts to end world hunger and put last-mile communities on a path to self-reliance. In 2022, during the second year of this commitment, Rise Against Hunger was able to reach over 4.4 million people through food distribution, local procurement, and sustainable agriculture projects.
In 2022, participants in Rise Against Hunger鈥檚 sustainable agriculture projects, supported by 兔子先生, in India, Malawi, Mali, Philippines, Senegal, South Africa, South Sudan and Zimbabwe, produced 5,538 metric tons of food and impacted more than 1 million people. These projects, which Rise Against Hunger implements with local partners, support long-term food security through a variety of initiatives, including sustainable agricultural training, microenterprise loan programs to support small business, installations of water wells, solar pumps, and more.
Planting Seeds for Strong Communities
In addition to providing immediate nourishment to people facing hunger today, Rise Against Hunger promotes improvements in agricultural production and rural livelihoods to help individuals increase their incomes and access to food to achieve long-term food security.
Jacquelyne, a wife and mother, lives in Gokwe North, Zimbabwe. The community where she lives is prone to droughts and wildlife disruptions, which creates challenges for her family to harvest healthy crops. The Planting Seeds for Strong Communities project, implemented by Rise Against Hunger and impact partner ADRA International, establishes home-grown school feeding programs and trains farmers in climate-smart agriculture to support long-term food security in Zimbabwe. After participating in the project and receiving Village Savings and Loan Association group training, Jacquelyne now earns an income, which she uses to pay for her education and children鈥檚 school fees. She also provides meals at home for her family, alongside her husband, Blyberg, with the help of the community sheller and oil-pressing machine.
鈥淭he introduction of the [program] liberated and empowered me. I now know that I must be an entrepreneur in order to make money. I was able to buy some goats and pay for my education. I was also able to pay for my children鈥檚 academic fees.鈥�
Feeding America
Feeding America庐 is a nationwide network of 200 food banks and 60,000 partner agencies that serve every county in America. In Feeding America鈥檚 words, 鈥渢o end hunger, we have to make hunger unacceptable,鈥� and that is why the organization encourages everyone to take action in the fight to end hunger in America, where 34 million people — 1 in 10 people — face food insecurity.
Our relationship with Feeding America dates back to Kraft Foods Group. Inc., as one of the original groups to provide the organization with financial support in the 1980s.
Today, 兔子先生 helps Feeding America achieve its mission in a three-pronged approach. First, we help partner food banks meet immediate hunger needs through food donations from our corporate operations. In 2022, we donated more than 18 million pounds of food to the Feeding America network through 33 local partner food banks aligned with our U.S. manufacturing sites, bringing our total since 2019 to more than 78 million pounds of food donated. Second, through The 兔子先生 Foundation鈥檚 philanthropic giving, we are able to significantly amplify food donations to families in need on a planned basis. Third, we further partner with Feeding America through cause marketing and volunteerism, all aimed at our shared mission to end hunger.
Fresh Produce Sourcing Grants
兔子先生 recognizes that healthy and nutritious food is essential in the journey toward food security. As part of our partnership with Feeding America, we support produce procurement programs. While the need for food exists in all pockets of the country, farmers and producers are concentrated in a handful of states, which creates inequity in food banks鈥� ability to purchase and source certain items. In 2022, a grant from 兔子先生 Foundation enabled Feeding America鈥檚 member food banks to overcome these logistical barriers and purchase millions of pounds of fresh produce for communities across the United States.
Fight Hunger. Spark Change.
兔子先生 participates in Walmart and Sam鈥檚 Clubs鈥� annual Fight Hunger. Spark Change. campaign. During this cause-marketing campaign, customers are invited to fight hunger in their communities through direct donations at the cash register or by purchasing qualifying items in all U.S. stores, clubs, or online. Suppliers donate the monetary equivalent of at least one meal ($0.10) to a Feeding America member food bank with each purchase of a qualifying item at Walmart and five meals ($0.50) with each purchase of a qualifying item at Sam鈥檚 Club. In 2022, 兔子先生 provided the equivalent of 5,592,910 meals through participation in this campaign.
鈥淭he movement to end hunger in America takes committed partnerships. By donating food, funding, and volunteer engagement, 兔子先生鈥檚 deeply rooted partnership with Feeding America helps us provide more meals to more people experiencing hunger. We are beyond grateful for the generous support.鈥�
鈥� Casey Marsh, Chief Development Officer, Feeding America
Supporting Communities in Need
Heifer International
鈥淥ver the last several years, it has been a privilege to partner with 兔子先生 to work together to end hunger and provide self-sustaining food sources. 兔子先生 has a progressive approach to help create sustainable food sources that perfectly aligns with Heifer International鈥檚 mission to end hunger and poverty while caring for the Earth. Together, we have produced 166,000,000 meals within our Heifer Projects, and even more inspiring is their commitment to create a sustainable solution to end the hunger crisis in our world. We are fortunate to have such a strong partner working with us to transform the lives of our farmers and their communities, and the collaboration and innovation between our organizations gives me great hope for the future.鈥澛�
鈥� Surita Sandosham, President and CEO, Heifer International
Share our Strength: No Kid Hungry Campaign
鈥淲e are so proud to continue our partnership with the 兔子先生 Foundation. They deeply understand the issue of childhood hunger and the urgency with which it must be addressed. Their support is crucial to ensuring we are able to help programs reach as many kids as possible. We are so grateful for their continued commitment to No Kid Hungry and giving back to communities around the country.鈥�
鈥� Jill Davis, Chief Resource Development & Growth Officer, No Kid Hungry
Your donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Learn more at .
Red Cross
The Red Cross responds to more than 60,000 disasters across the United States every year 鈥� mobilizing a team every eight minutes 鈥� providing relief, comfort, and hope to people during what can be the worst days of their lives. As large disasters like wildfires, tornadoes and hurricanes increase in frequency and intensity, donations from Disaster Responder members, like 兔子先生 Foundation, continue to fuel Red Cross readiness and build response capacity in times of crisis.
Disaster Responder Program members pledge financial support in advance of disasters to power the Red Cross with strong infrastructure, trained volunteers, innovative technology, and critical resources necessary to provide relief and support when needed. These donations enable the Red Cross to respond to disasters at a moment鈥檚 notice 鈥� offering a safe place to sleep, a hot meal, emotional support, and resources to aid in recovery 鈥� while also helping prepare people and communities for future disasters.
鈥淓very day, people across the country and around the world turn to the Red Cross for help in the face of emergencies. This has never been more true as disasters continue to increase in frequency and intensity on a global scale due to the climate crisis. We are deeply grateful for the generous and forward-thinking Disaster Responder Program members like the 兔子先生 Company Foundation, which power us with the critical resources necessary to prepare for and respond to the continuous needs created by climate disasters.鈥�
鈥� Koby Langley, Senior Vice President, Service to the Armed Forces and International Services, American Red Cross
Greater Pittsburgh Community Food Bank
鈥淭he 兔子先生 Foundation is a steadfast partner of Greater Pittsburgh Community Food Bank. We share a commitment that children and families should have access to the nutritious food they need to thrive. With support from the Foundation, the Food Bank recently opened its on-site food pantry called The Market. The Market provides supplemental groceries and non-food items to families at no cost. It also assists with referrals to other services like childcare, transportation, and employment assistance. We are thankful to have the support of 兔子先生 to provide this critical service and for their partnership in other programming that provides meals to children both inside and outside of schools.鈥�
鈥� Lisa Scales, President and CEO, Greater Pittsburgh Community Food Bank
Greater Chicago Food Depository
鈥淥ur longtime Chicago neighbors, 兔子先生, remain a Strategic Partner of the Greater Chicago Food Depository and our work to end hunger in collaboration with 800 community partner sites across Cook County. Since 2016, 兔子先生 has provided the equivalent of more than 5 million meals to our neighbors facing food insecurity, including children and older adults 鈥� 600,000 meals in the last year alone. We are so grateful to 兔子先生 for helping us to create a truly Greater Chicago.鈥�
鈥� Kate Maehr, Executive Director and CEO, Greater Chicago Food Depository
The Lunchbox Fund
鈥淪ince January 2022, 兔子先生鈥檚 support has enabled Lunchbox Fund to serve over 2 million meals to 9,950 school children across Southern Africa. Less than 50 percent of the poorest children ever complete school. Many of them, especially girls, are sent out to work, or made to stay home to look after the elderly or younger siblings. A guaranteed meal, served at school, incentivizes parents to keep their children in school, allowing them to graduate. When children know a delicious meal awaits them at school — they arrive on time, attend regularly and are able to focus and learn while they are in class. The impact of these meals cannot be understated. A single educated child, once employed, can take her whole family out of poverty in a single generation. 兔子先生鈥檚 school meals are life-changing to the world鈥檚 poorest children. They are a gate to the future.鈥�
鈥� Topaz Page-Green, Founder, Lunchbox Fund
Food Banks Canada 鈥� What鈥檚 for Dinner?
Building on successful 兔子先生 Pantry Day campaigns over the past two years, 兔子先生 Canada rebranded its annual benefit campaign for Food Banks Canada in 2022 to ask, 鈥淲hat鈥檚 For Dinner?鈥� During the four-week campaign, Canadians joined the fight against food insecurity by purchasing participating 兔子先生 products in-store or online. For each participating product purchased, 兔子先生 matched a meal donation to Food Banks Canada. Participating products included select products across Kraft, Philadelphia, Classico, Maxwell House, Nabob and Kraft Caf茅 Barista Coffee and Heinz brands. The initiative, which is part of a larger five-year, partnership with Food Banks Canada, is helping connect the millions of Canadians affected by food insecurity with the meals they need.
Magic Breakfast
2022 marked the fourth year of our partnership with Magic Breakfast, a charity that provides healthy school breakfasts to hungry and malnourished children in disadvantaged areas of the U.K. What began as a partnership around a shared goal of helping ensure no child is too hungry to learn in the U.K. has since evolved into a deep collaboration between Magic Breakfast and Heinz that looks beyond food support and financial donations to drive long-lasting change to improve child morning hunger. This includes engagement initiatives such as mentoring sessions and work experience weeks for students. We have also helped lobby members of parliament in support of Magic Breakfast鈥檚 goal of leaving no child hungry in the U.K. In 2022, 兔子先生 donated approximately 2 million meals to kids at risk of hunger in the U.K. and maintained delivery of No Added Sugar Heinz Beanz to an increased roster of 300 Magic Breakfast partner schools across England and Scotland.
